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BreadCrumbz shows you real pictures of your route as you navigate, in addition to a map. Picture-based routes are easier to understand than map-based routes and are also more detailed, allowing you to do fun things like navigate indoors. You can easily create your own routes by "recording" them with your phone's camera and GPS. When you're done, simply email your route to friends or upload it to the web for the world to see with a single click. Read more about BreadCrumbz (Android Application)

Wertago is the mobile application nightlifers have been waiting for - a single application that shows you up-to-the-second information about what venues are hot, helps you coordinate plans with all your friends, lets you share content and influence the social scene, and enables you to connect with socialites all across the city. Nightlife will never be the same! Read more about Wertago (Android Application)

TuneWiki plays audio and video while displaying synchronized lyrics or translated lyrics. It allows for a music based Social Network where users share music information with friends and can sync and translate lyrics directly from their phone. TuneWiki displays music maps that show songs playing in the same GPS location and can navigate the map to any other location in the world to see what’s playing there. It also creates music charts that shows top songs in GPS location, or of any country or state. TuneWiki allows connectivity to Open-Social where users can share what they are playing in real time and allow friends to send feedback to the handset. Read more about TuneWiki (Android Application)

With Softrace people around the world meet online to compete against each other in different physical activities. Races can take place in real time, just like traditional races. In addition, races may be constructed from already completed races allowing users to select their opponents and race on demand. Location varies, some races run along predefined tracks while others allow you to run anywhere in the world, in any direction. It is like a computer game, except that you are not controlling the player, you are the player. Read more about Softrace (Android Application)

PicSay allows you to quickly add word balloons, titles, and props to the pictures you have taken with your mobile phone camera. Enhance them further with various color correction, highlighting, and distortion effects, and then easily share them with your friends and family via e-mail, your blog, or photo sharing sites on the web. Read more about PicSay (Android Application)

Locale allows you to create Situations, which specify Conditions under which your Settings should change. For example, your At Work situation might notice when your location condition is 1600 Amphitheatre Parkway, and triggers your ringer volume setting to vibrate. Locale is an innovative way to simplify your life. Read more about Locale (Android Application)

Life360 uses a multi-channel messaging system and neighborhood-centric social network to keep you up-to-date and in contact with your family and local community. Fire warning in your area? You’ll hear about it right away and can instantly let your entire family know you are safe. Dog ran off and you want to ask your neighbors for help? Post a request on the map that everyone nearby will see. Read more about Life360 (Android Application)

GoCart informs the shopper. It bridges the gap that exists between shopping online and shopping at the store. GoCart is your shopping cart on-the-go. Users can scan the barcode of any product using their phone’s built-in camera. Once scanned, it will search for all the best prices on the internet and through the inventories of nearby, local stores. After scanning a product, users can also read online reviews or even create price alerts to help monitor price drops. Also, organize the products you've scanned into wish lists that can be shared with your friends on your social networking profile page. Read more about GoCart (Android Application)

Ecorio allows the user to accurately calculate their travel carbon footprint. Given awareness of their travel carbon footprint, the user can take action in three ways: Reduce, Inspire, and Offset. The Reduce section of the application suggests carpooling and public transit alternatives for the trips the user has taken or is planning in the future. The Inspire section lets users share tips or stories on steps they have taken to reduce their own energy consumption. The Offset section allows users to invest in carbon reduction projects and offset their carbon footprint right over the phone. Read more about Ecorio (Android Application)

Scan a barcode to instantly check if that "sale price" really is a good deal. Read reviews to find out if those hiking boots will last a lifetime, or fall apart next month. Keep track of shopping lists, wish lists, and more. Read more about Compare Everywhere (Android Application)