Your conference guide for OMMA Behavioral February 26th. When the going gets tough, the tough start targeting. The best response to a challenging environment is smarter, more efficient marketing and knowing your customers better than ever. As budgets shrink, CPMs decline, and everyone hunkers down for a rough year, behavioral targeting is promising to deliver ROI just when we need it. In this “recession edition” of OMMA Behavioral we get down to cases and explore how marketers are making the most of data-driven plans here and now.

Conference guide provided by Context Optional, a premier social marketing firm leading brands in marketing and consumer promotions across social networks.