SocialMonster offers a rich set of functions that allow sharing of information under the context of an event where participants can interact with each other, post instant messages, map location tags, share photos, polls, etc. SocialMonster helps users build a circle of friends where relationships are maintained and discovered via social events. Users can discover mutual friends, new friendships, and keep existing relationships healthy. SocialMonster elevates traditional point-to-point communication to a context-based, group-oriented communication. Users can reach multiple parties without the hassle of making dozens of phone calls.